Betfred and BOXXER announce Partnership

Two heavyweights face-off, as Betfred and BOXXER join forces in an official partnership, which will see Betfred back on Sky Sports Boxing...

BOXXER, one of the world’s leading boxing promotional companies and the exclusive provider of boxing content to Sky Sports, today announced Betfred as an Official Partner!

Founded in 1967 by Fred Done, Betfred is one of the largest independent bookmakers in the UK, with 1,350 betting shops and a growing online business. One of the most trusted and respected global brands in the betting and gaming industry, and boasting over 50 years of proud history as a family-owned business, Betfred is committed to its core values of integrity, innovation, customer satisfaction and responsible gambling.

BOXXER was founded in 2018 by Manchester-born entrepreneur Ben Shalom, and has undergone a period of rapid growth to become one of the world’s leading boxing promotions in just a few years. BOXXER events air LIVE and exclusively on Sky Sports in the UK and Ireland, and a rapidly-growing international footprint of 150+ territories globally includes a broadcast partnership with iconic channel NBC in the USA.

The next-generation promotion is home to a world-class stable of fighters featuring world champions, Olympic medallists and unbeaten contenders. Fighters under the BOXXER banner include Chris Eubank Jr, Joshua Buatsi, Chris Billam-Smith, Ben Whittaker, Natasha Jonas, Caroline Dubois and Adam Azim.

The partnership will see Betfred integrated into all of BOXXER’s world-class boxing events, including branding across the centre ring, ropes, corners and toblerones; mentions by the MC during live broadcast coverage; screen/LED branding; with a closely-contested fight on each BOXXER show to be co-presented as the Betfred Fight of the Night.

Betfred will also feature prominently on pre-promotional activity in the lead-up to BOXXER events, including across all digital assets and physical collateral at press conferences, open workouts and weigh-ins. A host of social and digital content activations will be rolled out to amplify the partnership, such as video betting previews, editorial pieces, co-branded content series and odds-focused graphics.

The partnership commences with BOXXER’s next event this Saturday 19th October, live on Sky Sports from the famous Copper Box Arena in east London, as Adam Azim (11-0), one of world boxing’s brightest young stars, takes on the experienced former world title challenger, Ohara Davies (25-3), in a fantastic super-lightweight clash and Azim’s toughest test to date as he continues his path towards world honours.

“We’re delighted to welcome Betfred as BOXXER’s new Partner. A respected, household name and born out of Greater Manchester like BOXXER, the synergies between the two brands are clear-to-see.

We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”

Ben Shalom BOXXER founder and CEO

“We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with BOXXER and we are looking forward to working with Ben and the team.

It will be great to see Betfred back on Sky Sports Boxing.”

Fred Done, Betfred Boss 

You can find all our latest Boxing Odds over on Betfred.com including this weekend's upcoming Adam Azim vs Ohara Davies card at the Copperbox Arena